Appointments and Bridal Styling

At Luella’s we have tried to create a relaxed and informal feel within the boutique, allowing our customers to make their own choices, about the products that they wish to try. We hope that this will add to the enjoyment of your time with us, and ensure that you do not feel overwhelmed by the wedding process. If you would prefer us to guide you with your selection of items, please let us know at the start of your appointment, and we will be more than happy to help you. Please see below for the different types of appointment that we have available.

Wedding Dress Appointment

We have a beautiful range of wedding dresses by British Designers, Vicky Rowe, Heavenly Vintage, Rasha and Emma Tindley and we also stock a stunning range of dresses by the following international designers including New Zealand Designer Sally Eagle, Australian Designer, Gwendolynne, Israeli Designers Limor Rosen and Vered Giladi, US Designer, Rose & Delilah and Polish Designer Anna Kara. We also have our own unique collection of Wedding Dresses that are available exclusively at Luella's. 

To view our dresses please visit our Wedding Dress page or see below for details of how to book an appointment.

Accessories Appointment

We have a gorgeous range of accessories available at the boutique.  Choose from our beautiful selection of shoes, jewellery, hair accessories and veils

Styling Appointment

The Bridal Styling service is available for brides who have already purchased their dress elsewhere, but who would like to come to Luella’s with their dress. Just bring in your dress and we will help you to choose the perfect selection of accessories to complete your look. 

How To Make An Appointment 

We have now entered our busiest period so appointment slots are very limited. If you would like to book an appointment, please call us on 020 8879 7744 or email us at and we will check the diary for an available time. There is a £50 charge for all weekend and evening wedding dress appointments and a £35 charge for all wedding dress appointments that take place during the week. Appointments are for a maximum of three guests to accompany you all wedding dress appointments will include a glass of champagne or soft drink/tea or coffee for each member of your bridal party. Please note each appointment will last one hour and so it is important that you arrive on time.

If you require a second appointment on a Saturday then this will be charged at £35. 

Should you decide to purchase a dress then any fees that you have paid will be deducted from the final balance of your dress.

Should you wish to cancel your appointment, we will require 48 hours notice by email ( 

Unfortunately no children will be permitted into the boutique unless it is a pre arranged children’s appointment.

Please contact us prior to booking your appointment to check whether the products that you would like to view are currently available in store and that our pricing and product range meets with your expectations.

For all general enquiries please email us at

We look forward to seeing you soon. xxx

“I love Luella’s,  it’s like going up into an attic discovering a trunk full of precious goodies and everything in there is just right. You manage to pick the perfect mix of vintage feel and exclusive, nothing looks shabby and everything is chic. It is a one stop shop for divine brides and their party.”

Peta Hunt
Editor At Large
You & Your Wedding

“I wanted a dress that was like no other, I thought it was an impossible task until I visited Luella’s Boudoir and had that ‘wow’ moment, there is something special about the designs that I haven’t seen anywhere else, the whole experience was relaxed and friendly and the accessories and shoes are well considered and eclectic – this is the place to visit if you want something unique.”

Suzie Hogan
Luella’s Bride

“Luellas is a perfect one stop shop for the Bride who is looking for something a bit different -Rachel and her team work really hard to find unique, beautiful pieces from innovative collections you wont find anywhere else – from finding the perfect dress and accessories, together with gorgeous Bridesmaids dresses Luellas Boudoir should be on every Bride-to-be’s list”

Bryony Toogood
Fashion director brides magazine